Dr Anjuman Antil is working as an assistant professor at department of management studies, Netaji Subhash University of Technology. She holds a Ph.D. in marketing from Faculty of Management Studies (FMS), University of Delhi. She received her MBA from University Business School (UBS), Panjab University. She has four years of industry experience in a marketing profile in pharmaceuticals and banking sectors. During her corporate tenure, she has also been actively involved in imparting training. Her current research interests lie in metaphorical communication, consumer behaviour, election campaigns and sustainability.